Hey guys, Jani G here. I wanted to share with you a little tactic i read about which will help you improve your adwords quality scrore which will then ultimately give you lower Cost Per Click. If you have a landing page and you have a link to a 'Contact us' page, then adwords will actually give you a better quality score. Intersting rite... Who else is already doing this? Jani Ghaffor
Thanks, Jani - but I think this is old news. A more recent addition to the quality score algorithm is time on site. Apparently if most of your landing page visitors hit the "Back" button quickly, Google will nail you for it.
The time it takes to load your landing page is also factored in. So if you have bad hosting, it could affect you negatively as well. The reason the Contact Us link helps is because, Google wants landing pages with relevant links. That is why mini sites with a lot of internal and relevant links are very powerful as landing pages. But obviously you do not want to go overkill, as you don't want to give visitors too many options to click around and divert away from your intended goal/purpose.
Another way to increase QS is to add a Privacy Policy, TOS, Disclaimer (all of which can be obtained with a search online), and then link all the pages to a site-map. Google loves that.