Hi, I have an interesting question, that I'm dealing with. Let's say I'm running a campaign for "dog training". I have in my adwords a longtail exact keywork, for example "dog training in boston", I bid for that keyword $0.15. On the other hand, my competitor bids for the Broad type: Dog Training. He bids $1 for that keyword. Now, who will be at the 1st position. If my competitor will be, google will make more money, If the position will be mine, the ad+keyword will be more relevant. What do you think will happen?
You will be on 1st position because, your keyword is exact and more relevant and specific. Your competitor's keyword is more general and too competitive. Also his match type is broad. So it will be difficult for him to get 1st position. Similarly, postion is depends upon many factors like ctr, quality score, landing page relevancy, etc. If these factors are also great in your case, you will be the king. You might get premium ranking
Thanks. It helped a lot. So except of this tip, that I'll implement for sure, do you have some more tip to decrease my expenses on adwords. My conversion rate is good, but the ROI sucks. So I need to decrease somehow my expenses.... Thanks again.
Sorry, but the answers above are wrong... Your bids are adjusted using something called the Ranking Quality Score. One of the components of the RQS is the match type, so you will be rewarded for having the exact term. However, it's unlikely that this is going to make your $0.15 bid beat his $1.00 bid. There are other factors as well, such as the clickthrough rate, which carry far more weight. If your adverts were equally good, and your site were equally well designed, and he was bidding $0.16, your $0.15 bid might well beat it, but the match type just isn't powerful enough to make the sort of difference you're describing...
Following are few tips :- 1) Use only specific and relevant keywords from qaulity keyword suggestion tools like google adwords, wordtracker, etc. 2) Try broad match type 3) Initially put quite high max cpc for all keywords. 4) Create Creative adtexts 5) Create 3 to 4 variations of adtexts 5) Use your keyword in headlines, description lines and also in display urls 6) Landing page should match with the adtexts and keywords. 7) Separate your inactive keywords in different adgroups if any. 8) You can also try keyword level desctination urls for more relevancy. 9) Try bidding you keywords in odd figures like :- $0.44, $0.51 10) Keep minimum number of keywords per adgroup. Hope these tips will help you ...Thanks!
1. I'd agree in the main part, though I generally create my own keyword lists... 2. OK to a point, but it's very dangerous, thanks to Google's Expanded Matching. Your advert can start appearing for totally irrelevant keywords, and unless your advert is very specific, you could waste a lot of money on worthless clicks. 3. Not sure that I'd agree with that. As a general rule of thumb, I aim for about half-way down the search results, then move up and down until I find the most profitable position. In most cases, this isn't the top position, and when calculating your Quality Score, Google takes your position into account when considering your clickthrough rate. 4. Definitely. though there's often a tradeoff between trying to be different from the other adverts, and saying what you want to say. 5. I prefer to go with two, at least at first. That way, you can get results more quickly, and improve your clickthrough rates sooner. But if you get plenty of traffic, three or four might make sense (unless it takes six months to draw a conclusion!) 6. Definitely. If you're spending a lot of money, it may be worth building new pages specifically for PPC landing pages. 7. Slightly puzzled by that one. It doesn't matter what you do with inactive keywords - they don't influence anything. And unless you increase your bids, they'll stay inactive... 8. Possibly, though if the landing page needs to be different, I generally put the keywords into a new Adgroup 9. Why??? Your bids are adjusted by the Quality Score anyway. 10. If the keywords are all very similar, it doesn't harm your campaign to have a lot of keywords in an Adgroup. That said, too many people lump everything into a couple of Adgroups, regardless of how different the keywords are.