I've noticed an interesting trend for my keyword selection and the type of search results it brings. For example, if I choose a keyword phrase with 2 keywords, say "free computers", I would see results for "free dell computers", "free compaq computers", etc. Is this by chance, because I'm not targeting specific computers within a website. Can this be used for other key word phrases, for example: "credit card process and merchant services" could produce results in a wide array of keywords such as "credit card processing", "merchant services", "credit card services", "merchant processing services", etc? Any comments to this?
If the phrase contains your keywords, there's a chance you can rank with other words, simply because your phrase is within that phrase.. if that makes sense