This info comes from the WebProNews newsletter (viewable online here). They're talking about having your site in the top 10 results of a search engine isn't good enough anymore, that now you've got to be in the top 5. Given the following points, it makes sense (especially the last point ) This is based on an eye-tracking study done by Microsoft. One side of me is saying, well, MS isn't exactly an authority on search engines, but the other side says this could be a step MS is taking to take a huge step towards becoming an authority like they've been trying to.
Great bit of info sketch. Further emphasises the benefits of getting great rankings and staying there!
Here's some more stuff on it ... some of the test set up is desputed; so a second take on it http://www.outofmygord.com/archive/...ngle-in-the-Microsoft-Eye-Tracking-Study.aspx .... and Danny Sullivan got in on this one as well; http://searchengineland.com/070115-095329.php
It's right, but can't cover all the case. Many times I got visitors from google from page 9 or even more.
Well you know what they say, the exception proves the rule. I myself have once in a blue moon gone as far as page 15 for a result that's either extremely specific or obscure. But usually, if I don't find it in the first couple of pages, I'll work with another term. One could also argue that for those that DO go beyond the first page of results, the eye tracking studies still fit; maybe it's not just the results 1-5 that get clicked, it could also be 11-15, 21-25, 31-35, etc.
While I agree with most of the points, I still think being in the top 10 is OK. I wouldn't buy anything or make a decision unless I went through 10 or more sites.