Some keywords are being used I think cleverly to display ads on sites that are somewhat undeveloped (or whose CTR is too low for better ads?)... I'm talking about keywords such as ATH, which is part of the name of a lucky German business who is advertising using AdWords. The keyword ATH or CX ends up landing the advertiser's listing on pages on ath.cx subdomains. Also, any other small-time publishers get ads about genital herpes, depression, therapy etc? It doesn't really seem to correlate directly, check it out on some of my pages, especially the MySpace friend train (pretty much "why would anybody use it" sort of site): linkme.ath.cx/Train If anyone blogs about this or finds it useful, maybe you could try to find a way to link to one of my sites or something? *whimper* p; Unless it's like, common knowledge, in which case... sorry I made it so long!