Interesting Directory Promotion Strategy

We were looking up the Cook Islands Consulate office yesterday and found the address online and repeated in a few places including G+ so my husband toddled off only to find they weren't at their address. A few phone calls and it turns out they've moved from the part of town which tourists find easy to access to the part of town that their citizens will find easy to access. A sad indictment on the problems immigrants face but that's a whole other story.

So I went back and looked at the G+ page and find that it had been created by one of our local directories that has been around for 9 years, does well in the SERPs and is useful to get details of companies that don't have websites.

I found the Cook Islands Consulate listing there and clicked on the feedback button and posted that the details were wrong. I got a stock standard response - they hadn't even bothered to check the listing. Google have atleast processed my report that the address was wrong and put up a warning.



Has anyone else tried to do this with their listings?
It seems an amazing way to get a huge number of inbound links from G+

 

It is shown as being created by Finda but there was still the Is this your Business box.



ref: https://plus.google.com/109835189675583236957/about