I found an interesting article I thought I should share. http://www.site-reference.com/articles/General/Killer-Keyword-Marketing-Research.html I was going to paste it here but wasn't sure so just the link. MK
He must be very creative. How does he get "personalized easter baskets" from "easter baskets". Nevermind, I see he uses Overture. It seems that even the most out of the box keyword is still saturated, though. I can never get an "out of the box" keyword from Overture.