Okay so I need some quick advice on increasing quality score. Campaign has been running for a little while and currently quality score is 6/10. What can I do to increase that number from 6 to say 8. I need specific things that would impact this. Does my ad need to have lots of information or does my landing page need the information. Lets assume I am selling a product and I am trying to increase my conversion rate but decrease the amount i spend on cpc. Thanks
How much time you'll need to be sure that's it's the maximum QS with the current CTR/LP/Ad Variation ?
Okay, I created 5 different ad variations. Once i did this my quality score immediately jumped form 6 to 7, which I assume means I can bid less and be higher. I was reading the redfly article and noticed something related to "Call to Action" in the ad variation. Does this impact Quality Score? On my website, I have blanks that say the word Keywords. I was told that these impact direct searches on google only and not adwords related content. I just utilized the Keyword Tool on google and the product that I am trying to push the hardest was not one of the grouped terms and yet most of the grouped terms were directly related to my site in the 5-10 range. Does it take time for google to develop statistics for keywords that might be new?