Text cut from the site: Pay-Per-Play (PPP) advertising is an advertising channel that is set to take the web by storm. Because of the size and scope of this deal (backed by one of the BIG 5 search engines), PPP advertising will become a world wide business media event. PPP works on a bid management system similar to Google AdWords and will compensate publishers just like Google AdSense but with one critical difference… Publishers (website owners) will earn revenue on 100% of their traffic... no clicks necessary! Check out the video The sales pitch
Looks unique, might give it a try soon. Considering it doesn't release until February I think I've got time to decide.
I can't find much else about it besides a 100 people promoting it, and 1 guy who is hell bent on discrediting it
How so? Don't people have to click on the news flashes for you to get paid? this plays audio for each user, even if their speakers are off you get paid or at least so they say so far
They sent me the code for my site, asking for me to put it up right away so they can be audited. Makes sense