Is anybody using or thinking of using this new demand generation technique? I only know a little about it, right now, but I am going to meet with an intention marketing vendor that was recommended to me by a colleague who is a full time demand generation manager at a hot start-up. My understanding is that these intention marketing vendors have technology that scours the Internet looking for companies that have employees searching for products or solutions or showing interest in certain businesses (e.g., competitors.) The one that I have been connected to supposedly can provide granular contacts at these companies who are interested in the keyword. That's all I know so far, but am looking to learn more if anyone has looked into or used such marketing.