Internet marketing, also referred to as online marketing, Internet advertising, or eMarketing, is the marketing of products or services over the Internet. Through internet marketing we can achieve our target in short period of at low cost .It also provide cost benefit to organization which involved in the marketing . Internet marketing is not only building or promotion of web site nor placing banners or adds on different web site pages.Internet marketing also refers Search engine marketing ,search engine optimization email marketing , There are some models of Internet marketing through which we can achieve our customer and provide relative information regarding there needs . 1) E-commerce 2) Publishing the sale of advertising 3) Lead-based websites Through these three we can do marketing of our products. which is placed on our website. Through Internet marketing we can target our customer as One to one or one to many formats. In this marketing strategy we are not only focusing on a simple age group or geographical location.