Intel, the world's biggest chipmaker, will launch a new corporate slogan next week as part of a major rebranding. The "Intel Inside" phrase is out, and the company will now encourage consumers to "Leap Ahead". Intel will also change its logo, replacing the one featuring a lowered "e" with one showing an oval swirl surrounding the company name. The firm wants to re-position itself as providing the technology behind many digital products, not just PCs. Intel chief executive Paul Otellini is set to unveil the details of the new marketing campaign on 5 January at the giant gadget festival, the Consumer Electronics Show in Las Vegas. According to the Interbrand consultancy, Intel is the world's fifth most valuable brand, worth an estimated $36bn (£21bn).
Thats pretty interesting. "Leap Ahead" seems like a cool phrase and I think the new logo is very neat. Intel's worth 36 billion eh? Man if only I had a company worth that much.