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Insane Traffic Anomaly with Users

Discussion in 'Google Analytics' started by Ignatius Reilly, Jul 17, 2020.

  1. #1
    My site is seeing a crazy increase in users from March to June and beyond. Historically, we'll see anywhere from 220k-550k users per month. Right now we're seeing 1.5M users with only 3% returning and 90+% direct.

    What is going on?

    On one of our higher trafficked sites, we're seeing this code, can anyone tell me if there would be anything causing this? I know the traffic is not accurate.


    (function () {
    var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
    ga.src = ('https:' == document.location.protocol ? '//ssl' : '//www') + '.google-analytics.com/ga.js';
    var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
    })();



    ------------------------------------------- ------------------------------------------------------------------------------------


    (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){
    (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o),
    m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m)
    })(window,document,'script','https://www.google-analytics.com/analytics.js','ga');

    ga('create', 'UA-1267981-5', 'auto');
    ga('send', 'pageview');


    ----------------------------------------------------------------------------------------------------------


    SEMrush
    (function (i, s, o, g, r, a, m) {
    i['GoogleAnalyticsObject'] = r; i[r] = i[r] || function () {
    (i[r].q = i[r].q || []).push(arguments)
    }, i[r].l = 1 * new Date(); a = s.createElement(o),
    m = s.getElementsByTagName(o)[0]; a.async = 1; a.src = g; m.parentNode.insertBefore(a, m)
    })(window, document, 'script', 'https://www.google-analytics.com/analytics.js', 'ga');

    ga('create', 'UA-1267981-43', 'auto', { 'name': 'sitewide' }); //All pages of website
    ga('sitewide.send', 'pageview');



    --------------------------------------------------------------------------------------------------------------------------

    // Google Events Tracking
    $(".clinical_trials a").click(function(){_gaq.push(['_trackEvent', 'link', 'Quick Links - ']);});
    $(".erm a").click(function(){_gaq.push(['_trackEvent', 'link', 'Quick Links - p']);});
    $(".kronos a").click(function(){_gaq.push(['_trackEvent', 'link', 'Quick Links - K']);});
    $(".lynx a").click(function(){_gaq.push(['_trackEvent', 'link', 'Quick Links - L']);});
    $(".phys_dir a").click(function(){_gaq.push(['_trackEvent', 'link', 'Quick Links - ory']);});
    $(".product_request a").click(function(){_gaq.push(['_trackEvent', 'link', 'Quick Links - Produsis']);});
    $(".provider_info a").click(function(){_gaq.push(['_trackEvent', 'link', 'Quick Links - Pron']);});
    $(".safety_manual a").click(function(){_gaq.push(['_trackEvent', 'link', 'Quick Links - Sanual']);});
    $(".sds a").click(function(){_gaq.push(['_trackEvent', 'link', 'Quick Links - Sts']);});
    $(".vendormate a").click(function(){_gaq.push(['_trackEvent', 'link', 'Quick Links - Ve']);});
    $(".zynx a").click(function(){_gaq.push(['_trackEvent', 'link', 'Quick Links - Ze']);});
    $("a.workday_logo").click(function(){_gaq.push(['_trackEvent', 'link', 'Way']);});
    $("a.pnn_logo").click(function(){_gaq.push(['_trackEvent', 'link', 'Top Logo - rk']);});
    $("a.security_logo").click(function(){_gaq.push(['_trackEvent', 'link', 'Top y']);});
    $("a.between_us").click(function(){_gaq.push(['_trackEvent', 'link', 'Sidebar - Js']);});
    $("a.calendar-view_all").click(function(){_gaq.push(['_trackEvent', 'link', 'Calendar - View All']);});
    $("#footer_0_ViewAllLink").click(function(){_gaq.push(['_trackEvent', 'link', 'News - View All']);});
     
    Last edited: Jul 17, 2020
    Ignatius Reilly, Jul 17, 2020 IP
    SEMrush