The color and shape is an essential in great logo or website design. Modern logos are especially created to create emotions, feelings and empathy and these two factors are extremely important. Read More From my Web Design Blog ......
Not sure if that's your website, or if you're just linking to a fluffy article you liked -- but here's a little tip: If you are going to link to something about "design", particularly when talking about shape and color, maybe the site in question shouldn't be in a completely inaccessible illegible train wreck of fixed metric (12px) fonts with illegible text color contrasts (#909090 on #FFFFFF? REALLY?)... on a also inaccessible train wreck of a fixed width layout. It reeks of "WCAG, what's that?" In case you are unaware, there are guidelines for accessibility minimums and rules for creating websites in a manner that actually makes them USEFUL to people. The first of those is delivering all fonts in %/em -- the laugh here is that most of the CSS on that site uses %/em, but then it needs a diaper change after setting PX (twice) on BODY... you set PX on body, you've made %/em USELESS ON THE PAGE! In terms of color contrasts one should use the emissive luminance formula to determine the brightness of each color. DO NOT use the one built into most paint programs, that's the reflective formula which over-values green! L = 0.3*R + 0.59*G + 0.11*B The minimum difference between foreground and background should be 50% (if using 0..255 that's 128), and the ideal should be more like 70% or more! #909090 = 144 #FFFFF = 255 Difference? 111, which is only 43% of the color spectrum, so illegible to around 20% the population, and invisible to as much as 10% more. Of course, the ACTUAL contrast is even lower if pixel-hinting is happening on the font thanks to the uselessly small non-dynamic font-size... as such some parts of the fonts are rendering at as bright as 194 -- a difference of only 61 / 23%, illegible to upwards of HALF the population. So yes, color and shape is important, be nice if the site the article was on practiced that. Just saying. A little annoying when artsy fartsy types run their mouths about color, but don't know how to use it in an accessible/legible fashion. Oh, and don't even get me STARTED about the illegible mess known as the footer on that site. 134 on 58? Really? REALLY? REALLY?!?... really..... Of course, my BS-o-meter starts going off the moment people start using more than five adjectives in a eight word sentence, much less the mere presence of feel good nonsense like "impressions of the perceptions and feelings"... Transfer AND glittering generalities? Lovely.
Hey, at least it was an "n" instead of dropping the "r"... I've seen the latter far, far too often. Though in this case that might actually apply.