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INPI protection & Adwords

Discussion in 'Google AdWords' started by wiseme, Mar 8, 2011.

  1. #1
    HI everybody!

    I have just discovered that forum so this is my first thread...

    I just filled up the copyright for the brand of my website (INPI), and I am wondering if this protects me from having competitors buying my brand keyword on google adwords to rank above me??

    Ex: my website is www.websitename.com, can any competitors buy the keyword "websitename" on adwords?

    Thanks in advance for your replies!

    Albaarto
    SEMrush
     
    wiseme, Mar 8, 2011 IP
    SEMrush
  2. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #2
    Anyone can bid on any word. There is no restrictions, whether that word is a trademark or not. What you can do however is ask Google to limit the use of your trademark in the ad copy.
     
    Lucid Web Marketing, Mar 8, 2011 IP
  3. wiseme

    wiseme Peon

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    #3
    Really interesting, thank you!

    However, how do i ask google to limit the use of my trademark in the ad copy?
     
    wiseme, Mar 8, 2011 IP
  4. mjewel

    mjewel Prominent Member

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    #4
    A copyright gives you no protection on a brand name. You need a registered trademark (international if you are not in the US and looking for broad protection) - and even then you can't restrict any use of the word, only from similar/competing usage.
     
    mjewel, Mar 8, 2011 IP
    wiseme likes this.
  5. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #5
    You're lucky I've bookmarked it: adwords.google.com/support/aw/bin/answer.py?hl=en-uk&answer=6118
     
    Lucid Web Marketing, Mar 9, 2011 IP
    wiseme likes this.