How can I get a quality score that will be "GREAT" and stay "GREAT" from the very beginning? I need to do this and can't risk not doing this. What does my site need, exactly. Please describe.. I'd also like multiple opinions on this. Thanks
Buy a site that is 5 to 10 years old with 100 + pages of unique content, tons of incoming and outgoing links and you'll never be slapped.
Interesting. But I've had sites that get GREAT quality scores straight off the bat and they never subside. Except now I am trying to do it and I am not having success. I just get "OK" Do you recommend adding tons of content and inbound links before setting up the PPC campaign?
That is not true... I have seen domains with those criteria be slapped... Why do you continue to make untrue statements all the time?
In my opinion initially the quality score depends on how relevant your keywords are to your website. After a while your CTR comes in to play. Even if your ads and keywords are very relevant to your website if you CTR is low then quality score will begin to go down.
Your keywords on your ad, and landing page should be relevant to keywords you are bidding on. The guy that said you need lot's of content with old domains is just bull... I've put up a new 2 day old domain with a single page sales letter, and got more then 70% of my keywords with a "great" score. Make sure you just don't have too much keywords in every ad group. (10-20 at most is my rule of thumb)
There are two Quality Scores that are relevant to a search campaign - Minimum Bid Quality Score and Ranking Quality Score. Google explains them here: http://adwords.google.com/support/bin/answer.py?hl=en&answer=49174 The quality of the landing page is critical, though links and age are irrelevant. Google explains what matters (relevance, originality etc) here: http://adwords.google.com/support/bin/answer.py?answer=46675 Basically, you need a website with plenty of unique, relevant content (to the keyword), an advert that references the keyword, and a good clickthrough rate (once the campaign is up and running). You will be penalised heavily if you are one of these types of business: http://adwords.google.com/support/bin/answer.py?answer=66238 So don't do arbitrage and be very, very careful if you are an affiliate, a comparison site, or selling e-books...
I believe that if your onpage is fine, you'll get GREAT scores, but they can go down if your CTR isn't good. So I think I need to get a new domain (and I have) and re-do it all, but bid very high so I can get a high CTR right off the bat..
I have proven Bob wrong on his advice about this in previous threads and I'll be happy to do it again if necessary.