am working on a Panama City based business project these day. I have worked on its meta tags. No I am working on the off-page seo of this website. Can anyone pls suggest me how to improve rankings for a local based business website? What techniques should I use to improve the keywords rankings?
Social bookmarking Local business listing websites Classifieds Search Engine submissions Ping submission Also submit your website to dmoz and yahoo directory
Don't do bookmarks, classifieds, ping submission; these are spam or low quality offpage. Submit your business on Google Local, Yahoo Small Business Directory, Bing Local, Yelp, and other local directories. Make sure that your business address is in the footer of all pages of your website. Make sure that your city name is in meta tags and content. This will be a good start.
There're lots of factors those influence local SEO ranking. Here are most important method to help boost your ranking in local search result. Google+ Local / Bing Local Listing Center Optimization Local Citation (NAP Syndication) Local Review Adding Rich Snippets (hcard, RDFA, Microformatting) Informational Content Social Sharing Country TLD of Referring Domain
Mod will be back shortly. I hope no one will miss him/her. I wonder if He/she even read the warning. If I were him/her, I would delete the posts immediately and read the rules for creating post in thread. Back to topic For local based business, here are my advice: Choose domain which represent the 'target keyword'. It doesn't need to be EMD (I prefer brand-able domain with relation to targeted keyword) Make good post which explain the domain and targeted keyword as well. Even if it is 'Business Based Website', writing explanation about it is 'necessary' (based on my own experience). Create deep-linking for each post. It means create a post explain about domain and keyword (A) and create another post which explain any part of the post A. Example: - Domain: LuxuryCar.com (homepage has useful information -sticky or based selected post in one or more categories) - Target Keyword: Luxury Car in Florida - Post A: Affordable and Deluxe Cars in Florida (1 link to homepage with anchor Luxury Car) - Post B: Top ten most affordable luxury cars (link to A and Homepage) - Post B1: Guide for buying Luxury Cars (link to B and Homepage) - Post C: Top five affordable deluxe cars (link to A and Homepage) - Post C1: Guide for buying Deluxe Car (link to C and Homepage) Tips: a) Focus on the On-page first before creating good content. On-page mean: - Template - Structured Data - Navigation - Quality posts - etc,.. b) Try not to think about 'getting link' before optimizing the site with good content. In my opinion, Good content is the first requirement before trying to get an external link (based on my own research). Get link from high quality sites. It doesn't need to be a domain with high PR/DA. It is better to get link from anyone which have better ranking in certain keywords. Link from certain keywords sometimes perform better. Example: If you target Luxury Car in Florida, try to get link from any sites which have good rank in keyword: - Affordable car in Florida - Buying car in Florida - List of car in Florida. - Etc. Tips: a) I prefer to 'secure' the competition. Rather than 'chasing' link from related sites, I prefer create sites in all those categories and link it to main sites. It will give good result if performed correctly. What really matter is 'create good content for visitor'. I could write very long post but I think it is not necessary at this moment because four points above are already represent my opinion. Just remember, If it work for me it doesn't mean it will work for others. I write my opinion in this post just to share my own experience. Arick
Local web directories, of course Local Social Bookmarking sites, Social Media sites, Local blog comments. Also a few forums related to your niche would be helpful and if they are local, it's perfect!