Info into adult Market

There are some potential marketing opportunities coming up for the adult market. Here are a few of the sectors being investigated. We are wonding if any of you have experience with these sectors and if you have any resources your could share to get us up to speed.

1) Media Sales of custom offline content in niche market. What marketing aspects should we be concerned with to increase exposure.

2) Online distribution of sindicated semi-unique media. Sindicate custom content, sindicate affiliate feeds? Leverage site sales opposed affiliate lead generation?

Thanks for any info.

 

Biggest issue you should look into is 2257, a law that was passed a while ago regarding displaying xxx images and having the proof that all people in said images are of legal age. But that only applies if you in the United States

You should also be warned that the adult industry is extremely difficult to break into. the conversion rates are terrible, but the margins are very high

 

I would advise you to avoid the adult market at all costs. It is so competitive that isn't worth the time getting into unless you have a bunch of money up front.

In my opinion there are far too many niche areas on the internet with huge potential to waste time worrying about the adult market.

I know this because a few months ago I built a small adult site and I have to tell you it was the biggest waste of time I ever spent. I wish I could go back and build a different site in a better niche category.

 

Thanks for the concern, but this is for the marketing of exsisting services. I am not worried about the legality of it as there are other teams that will take care of that, I am just looking for some info on marketing.

Thanks.

 

Well the two ideas you've posted above have already been done by hundreds of companies, the market for generating content is not as lucurative as it use to be.

The supply-demand has lowered the industry prices substantially. I can buy a feed from pluginfeeds.com for $99/month and they'll constantly rotate all videos and images on the site. There's a dozen other companies that do the exact same. Unless you can match that price or beat it you won't get anywhere.

Photo's though can make a decent buck if you get unique content. One of the problems with the adult industry is that everybody always needs fresh new content to stay on top, but then if you break down the costs of this you'll lose money:

$200-$300 per model used in the shoot
$1000-$2000 for the production crew and use of space

So without making a dime you're already sitting at $1500 probably just for the digital images.

Say you get 500 quality images out of the shoot (you'll probably get 20,000 images, but most of them will be crap).

You break the 500 up into groups of 50 and sell them exclusively for $100. That gives you $5000 assuming you can sell them.

So if the numbers are close, you're looking at $3500 profit if you know what you're doing and get the sales.

Then the remaining 19,500 pics you can probably sell to a major firm like MatrixContent.com for $0.10 per image, netting you about another $2000.

So yes it's profitable and doable, but it's extremely hard to do and quite risky.

 

thanks for the info. Very interesting. We will not be involved in the content aspects of it. We are in the works to design an online marketing campaign for an established production company (not just mature).

This company has releases that even make it to major distribution channels such as BestBuy.

This is a good position to be in as we do not have to worry about content or legal issues. Our job is to increase market clout and sales. Basically increase traffic levels and conversion rates.

These marketing aspect are familiar to us, we have just not been limited in the past to the media we can use as we have not had to promote any adult material.

 

Ahhh..that makes things more clearer. You probably would have gotten a better reponse if you just went out saying you're trying to promote xxx/softcore dvd's or whatever the product is.

If the products can be pushed through BestBuy, then there's alot of places you can market it to i.e. Bizrate, ConsumptionJunction. I can't really comment on offline marketing for that kind of product though, never done it.

 

Its along the lines of that girls gone wild crap. There are opportunities for online content also. Like I said, I do the marketing aspects, they have the industry contacts and will provide content.