Has anyone noticed any difference between using a .com domain versus a .info domain for landing pages for PPC campaigns? I would think that the keywords in the name would be a bigger boost than any drop because of the .info qualifier. Alternatively, I could do a subdomain on an existing website: Any ideas? I'm wanting to try out PPC on one of my better performing articles but the cheaper I can do it, the better (multiple domains). Kent
10 ways to improve your quality score in Adwords: 1. Allow robots to spider the site 2. Ensure you have a clearly defined privacy policy (Robot Friendly & Easily Accessible) 3. Ensure you have a contact details page with full address, telephone number & email. (Robot Friendly & Easily Accessible) 4. Avoid standard sized Banners & Creatives. Maybe even host creatives yourself or mask the src. Basically Mask any code that could be attributed to an affiliate network or PPC Search Engine. 5. Increase Content to Banner (Image) Ratio 6. Google will know names of existing advertisers & those which have affiliate programs, so reading a number of merchants on your page will flag that you are possibly an affiliate. Not sure on the solution to this, maybe merchants name is an image or javascript & avoid mentioning merchant name in copy or url. But this is a last measure. 7. Add outgoing links ( not many -- 5-6, to authority sites) providing surfers access to more information. 8. Important - Ensure there are related keywords and terms on the page body copy, meta-data, etc 9. Ensure the content is unique 10. Add About us page
You will be fine with a .info and it is cheaper too. I use .info for just about everything and it works great for me. Benjamin