Hello all. I'm trying to estimate PPC CTR and conversion rates for a niche health insurance website. Obviously there's many factors that contribute to the overall conversion rate but it is also obvious that some industries 'naturally' lend themselves to higher conversions such as consumer electronics or clothing when compared with online credit card application websites or online insurance applications / lead generation for example. I've looked online but couldn't find what I'm looking for. Does anyone have a link that details PPC conversion rates by industry average? Average CTRs, CPC averages, conversion rate averages, cost per customer, etc please? Thanks.
This data is going to be vary vast. For the simple fact that it's going to vary from the fact that it's a different landing page, products, etc. As long as you are making money then it's great. If you start losing money rethink your strategy.