One of my clients is a doctor and he has moved to a different town and he's trying to get established. I got him up to number 3 and number 1 in the niches that we were aiming to get him...I also got him signed up on "local" sites such as "YELP", google maps, and other local directories. I'm just wondering if there is any other way to increase his website's visibility locally? Sure, his site is dominating in local niches - but I feel like I'm missing something. Anyone have any advice in getting his site more visible to the local public?
May be he needs some Local news paper advertising as well alongwith Online presence Also if there are some websites which shows Doctors in different areas then he need to be listed there as well
I agree, With the local game I believe that search engines and internet marketing does not nearly work as well as physical marketing and simply word of mouth. I would say take some ads out with the local papers and maybe write a press release for his opening. Other then that I would say wait for people to notice, and have their words generate traffic. Thanks, Nick
For local services IM is not enough. As all the peoples of locality are not being intouch with web. So I think so advertisement can boost it and can stream relevant traffic.
I assume you have used the Google local business tool http://www.google.com/local/add/lookup?welcome=false&hl=en-US&gl=US This works wonders for local services such as doctors.
The point of ranking is to get more customers to his clinic, if he's getting more customers than ever, you're doing a great job already, so just work on maintaining the rankings. If the rankings are high, but noone searches for that keyword, there's no point in it. At the time where online stuffs can get saturated, offline advertising works too.
You can target in Google local business center plus you can do classified ad post in particular niche and state it will definitely you. Press Release is always best for local website
I would try some pay per click to give him a boost. Monitor it closely to see if he's getting an ROI.