Increasing Quality Score without the keyword in the Ad

Discussion in 'Google AdWords' started by gatoradeparade, Jul 2, 2007.

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  1. #1
    One of my adgroups contains all trademarked terms and their variations.
    The two largest keywords (most impressions) are inactive and say I must bid higher, because of my poor Quality Score. I have already optimized my landing page, but how else can I increase my QS?

    My keyword lists are tight and focused. I think my problem is that none of my 4 ads for that group contain the trademarked keywords, because Google doesn't allow this. Should I get out of this niche, or do you guys have any tips? Thanks!
     
    gatoradeparade, Jul 2, 2007 IP
  2. cianuro

    cianuro Peon

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    #2
    Welcome to AdWords and TMs. I feel your pain.

    Is there any way you can get permission to use to TM from the owner?

    Have you tried combining the words? For example, if the TM is "Coca Cola" have you tried "CocaCola"? Do a search for other TMs and see how creative people are (They get pretty creative).
     
    cianuro, Jul 2, 2007 IP
  3. gatoradeparade

    gatoradeparade Peon

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    #3
    Thank you. Out of the other 4 ads that are running, only 1 has the keyword in it. I dont know how they do it... but it looks like this. (Using your Coca-Cola example.)

    Coca Cola5
    Get your Coca Cola5 here!
    Limited time offer.

    In Adwords, I tried adding a number after the keyword like they did, but to no avail. AdWords refuses to let me. How do they manage to do it? If they had written premission, I'm sure they would just use Coca Cola. Anyone have any ideas? I tried DKI, but of course, AdWords won't let the trademarked text showup. Darn.
     
    gatoradeparade, Jul 2, 2007 IP
  4. cianuro

    cianuro Peon

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    #4
    You don't happen to be promoting a google product or a well known browser by any chance? ;)
     
    cianuro, Jul 2, 2007 IP
  5. iMarketingGuru

    iMarketingGuru Well-Known Member

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    #5
    Likely that's the issue (cianuro). Why don't you try to target other keywords rather than those? Are there any other long-tail keywords you could use?
     
    iMarketingGuru, Jul 2, 2007 IP
  6. tcm

    tcm Peon

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    #6
    Use DKI (dynamic keyword insertion)

    Ex:
    your keyword - coca cola, buy coca cola, where can I find coca cola
    your ad title - {KeyWord:Coca Colaa}

    When someone search for your keyword - coca cola
    Your ad title will show - Coca Cola

    When someone search for your keyword - buy coca cola
    Your ad title will show - Buy Coca Cola

    When someone search for your keyword - where can I find coca cola
    Your ad title will show - Coca Colaa

    If your keyword is too long (>25 characters)
    Your ad title will show default word (words after ":") - Coca Colaa
     
    tcm, Jul 2, 2007 IP
  7. tvmatt

    tvmatt Peon

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    #7
    Don't try to get around the trademark restriction by adding numbers, foreign characters, dashes, etc... I've seen advertiser accounts get banned & domains blacklisted (for good) due to multiple trademark violations.
     
    tvmatt, Jul 2, 2007 IP
  8. cianuro

    cianuro Peon

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    #8


    This does not work on any PPC engines. Also, my point was already mentioned in this thread.
     
    cianuro, Jul 3, 2007 IP