Hello, I am a marketing manager of a software firm. I want to promote my company and also increase my sales of products and services. Please help me out
To be successful, your promotional efforts must not focus on traffic and, instead, focus on driving buyers to your company. There are 11 ways that you can generate leads/buyers for your software. I will list the methods in descending order based upon the overall quality of the lead produced by each method: Customer Referrals Third Party Referrals Public Relations Telemarketing Direct Mail Personal Introductory Calls (Visits) Search Engine Optimization Search Engine Marketing Social Media Marketing General Advertising Trade Shows You need to become expert in as many of these techniques as possible and then carefully track the results of your campaign to determine actual ROI. Note that some of these methods are free and others can cost millions. You will need to fine tune your campaigns to reflect your product and the market that it is targeting.
Are you selling software as a product or as a service? The way you market them will be quite different. In one you promote a product to many people while in the other you will probably be looking for a relatively small customer base with a much higher cost.
We are software and website development company. We are selling both software and service. our services are 1. website development 2. website application 3. software development. 4. SEO 5. software quality testing. 6. product development. 7. mobile application development. 8. CMS 9. E-commerce 10. Application migration
OMG you've employed all those specialist coders before you have a business plan in place. You must have deep pockets!
We are new company. We want to establish our company around the world. So i need some tips for my promotional activities. Thank you
Unfortunately my friend, web design field is a cut throat competitive field, surviving in this industry is not easy. To establish your market, you must target local area or within your city to establish your brand, then think of competing globally.
You can try to get some client from freelancing marketplace like Elance, oDesk, etc. And then build relationship with the client by providing quality service.
You can promote your services by buying facebook ads or create a fan page for your company then build your fanpage with FB ads and secondly Open a LinkedIn account and contact groups owners and make them a deal to promote your services to the members so that every sales that comes from the group they get a commission. There are lot of group owners that are willing to accept your offer since the percentage is a very interesting. This tip can work both on LinkedIn and Facebook groups. Hope this helps?