Increasing PPC ROI with Dynamic Landing Pages

Discussion in 'Pay Per Click Advertising' started by 1EightT, Mar 10, 2009.

  1. #1
    I came across this method and thought I would share here. I've been doing affiliate marketing and PPC for close to 10 years now. The most difficult part of it all is creating Landing Pages for each keyword/offer. So, I did some research and I came across some dynamic landing page software. Here is how I use it:

    1) Setup a domain for use in the software. For me, I decided to setup a bunch of sub domains, so I have myoffer1.domain.com, myoffer2.domain.com and so on.

    2) Next, I create a template. The members area for the software has quite a few tips for this, but basically create a nice template that gets people to your affiliate sales page. The software uses tokens, which you can map to your csv's. I'll talk about that next, but basically you create tokens like KEYWORD, BUYURL, IMAGE, then place those where you want them in the template.

    3) Create an alternate template. The system works dynamically, so you send all of your traffic to the home page and it checks the incoming referrer, determines what the user was looking for and generates a landing page based on your template. If no product match is found, it shows an alternate template which is cool because you can load it with ppc ads or a generic offer that converts well for broader traffic. That way you can monetize everything you send it.

    4) Last step, upload your csv. This can be a datafeed from a merchant, or simply a csv you create yourself. This has all of the data that is going to be used to populate the pages that are generated. You can use images, url's, keywords, description, it's limitless. You just map the csv columns to tokens that you use in the steps above. Really easy

    Now sent it traffic and watch your stats. It has full analytics that show keyword matches, incoming referrers and such so you can tweak your campaigns and stay on top of performance. This data is really the gold. When I started out, my LP's were lucky to get 28-30 percent CTR, now i'm averaging as high as 78 percent.

    I can shoot you guys the demo video for the program if anyone is interested. It really helped me out, especially with networks that don't allow direct linking (which seems to be quite a few these days). What used to take me a week to do, I can setup in an hour.
     
    1EightT, Mar 10, 2009 IP
  2. Fox30

    Fox30 Member

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    #2
    Are you talking about SpeedPPC?

    It's an awesome program if you ask me. I just started using it and I set up a blog about my experience so far. speedpayperclick3.blogspot.com/
     
    Fox30, Mar 10, 2009 IP
  3. 1EightT

    1EightT Guest

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    #3
    No, this one is called Landing Page Builder. It's pretty new.
     
    1EightT, Mar 10, 2009 IP
  4. 1EightT

    1EightT Guest

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    #4
    The developers have released a new update with a bunch of user requested features if anyone is interested. Really good stuff.
     
    1EightT, Apr 14, 2009 IP
  5. 1EightT

    1EightT Guest

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    #5
    1EightT, Apr 24, 2009 IP
  6. 1EightT

    1EightT Guest

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    #6
    I wanted to swing by and offer a 30 percent first month discount to any digitalpoint member that signs up for Landing Page Builder. The coupon code is only good for the month of May.

    Head on over to: Landing Page Builder
    Enter Discount code: DIGITALLPB30

    Let me know if you have any questions about features and such.
     
    1EightT, May 4, 2009 IP