Okay So I have all my keywords set at 6/10 which is OK. This ad group was started approximately 2 weeks ago but the campaign has been running for a few months. How long will it take for my keywords to jump from 6/10 to anything higher? I am running search & content and CTR is around .85% on the campaign.
My keywords go as high as 7/10 so im not that great at it either but heres what i would recommend -create 2 or 3 more ad texts and put these keywords IN the text -and dont forget the 'call to action', like "buy now" or "sign up". im not sure if it works in getting conversions, but it does help increasing QS -make sure you have the keywords in your landing page hope it helps.
Can I suggest that it's not useful to get too hung up on the QS numbers if the campaign is achieving in terms of conversions - because that's all that matters really. I can see this Quality Score rating getting a bit like the hysteria over PageRank - give a load of webgeeks a score to beat and they'll run around like headless chickens trying to get the numbers up. It's a quite useful guide- but that's all - the figures that really matter are return on investment and conversion rates.