Increasing eCPM for Valueclick

Discussion in 'Affiliate Programs' started by hasen, Jul 5, 2007.

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  1. #1
    Any Valueclick users have any tips for increasing eCPM?

    Thanks in advance
     
    hasen, Jul 5, 2007 IP
  2. john269

    john269 Notable Member

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    #2
    Simple. Just select the ads with a higher eCPM and unselect the ones with a lower eCPM.

    If you have a high CTR then also include the ads that pay per click. I normally have all the ads that pay per click and then all of the CPM ads that pay over $0.40 CPM. I don't get a 100% fill rate, but I have a chain of networks so they others will help to fill it.
     
    john269, Jul 5, 2007 IP
  3. hasen

    hasen Peon

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    #3
    I guess it can't be as simple as only selecting the high eCPM ones or everyone would do it. I won't get so high a fill rate. Do higher traffic sites get more of a showing of the high eCPM ones?
     
    hasen, Jul 5, 2007 IP