I am just trying the following method for improving CTR for poor performing keywords across adwords a/c. I basically target ads towards US demographics, but had an entry barrier due to high minimum bids. Hence changed the targeting to Other countires such as Australia, UK, etc. (excluding USA). I saw a dramatic increase in CTR from 0.5% to 21%. Now advice, if I change the targeting back to USA, will the CTR's for keywords still hold?
Well, the CTR won't matter if the entry barrier is still too high to have you show your ad. If you're asking if a high CTR in other markets will improve your QS enough to make the ad competitive in US markets, it's doubtful that CTR alone would improve the QS enough to make a gigantic difference. It may let you break into the market, but at the same time since the bids will go up, you may find yourself with a lower overall CTR due to differing page position. -T
I agree. I have tested the European market with hopes of being profitable there, and secondly to improve my ads in the US and Canadian markets. I found exactly what Telmari said; it doesnt help at all. Your ad CTR doesnt change the fact that you are not bidding enough to show your ad at a reasonable position. I would try writing several other ads with the same ad group, to try and catch peoples attention, increasing your CTR the old fasioned way.