Increasing CTR in Adwords

Discussion in 'Google AdWords' started by CBFreak, Feb 10, 2007.

  1. #1
    I am just trying the following method for improving CTR for poor performing keywords across adwords a/c.

    I basically target ads towards US demographics, but had an entry barrier due to high minimum bids. Hence changed the targeting to Other countires such as Australia, UK, etc. (excluding USA). I saw a dramatic increase in CTR from 0.5% to 21%.

    Now advice, if I change the targeting back to USA, will the CTR's for keywords still hold?
     
    CBFreak, Feb 10, 2007 IP
  2. Telmari

    Telmari Active Member

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    #2
    Well, the CTR won't matter if the entry barrier is still too high to have you show your ad.

    If you're asking if a high CTR in other markets will improve your QS enough to make the ad competitive in US markets, it's doubtful that CTR alone would improve the QS enough to make a gigantic difference.

    It may let you break into the market, but at the same time since the bids will go up, you may find yourself with a lower overall CTR due to differing page position.

    -T
     
    Telmari, Feb 10, 2007 IP
  3. alejandro

    alejandro Active Member

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    I agree. I have tested the European market with hopes of being profitable there, and secondly to improve my ads in the US and Canadian markets. I found exactly what Telmari said; it doesnt help at all. Your ad CTR doesnt change the fact that you are not bidding enough to show your ad at a reasonable position. I would try writing several other ads with the same ad group, to try and catch peoples attention, increasing your CTR the old fasioned way.
     
    alejandro, Feb 11, 2007 IP