Hi All, I am interested in trying to increase the amount of impressions + converting clicks for a variety of google PPC accounts I manage. We sell fashion accessories from a variety of leading designers and some small independent brands. The issue I have had is quite often our ads are often not appearing when I do test searches. I understand that when looking at more popular campaigns like say one for Diesel. Competition will impact how often an ad is shown. The problem I am having is even with the smaller niche brands were we are certainly one of the only advertisers bidding on specific keywords our ad is not consistently shown. To combat this I have increased budgets and changed the account to be on accelerate. I know I can increase bids, but I was really wondering if there is anything is there any thing else I can do? Any help would be gratefully received. Cheers
I know You can set it for what placement you want, pay to be first, and raise your daily account spending limit. And remember Google is crazy and sometimes unpredictable.
Thanks for all your replies. Specifically though, what design tweaks would you suggest to increase conversions? And Exotic Mike I guess its this unpredictablility we are trying to get a grip on lol! I will try a few adgroups with the option were we pay to be first!
You need to experiment a lot with different variations. If you have no idea where to start, take a look at your competitors' ads. Then throw in some personal flair and test things that you think you can improve on, and go on from there.