Google Adword Keyworld Generator https://adwords.google.com/select/KeywordToolExternal This is create for adwords user to get the average CPC to pay for a keyword. E.g i search for keyword forex and I can have it shown the AVG CPC . which like Forex Demo Account pay $20++ I think its quite good for user to have a idea how much their keyword are valued at. You can also scan for the keywords that the google bot saw when crawling your page. Further Check your Keywords value I happen to found this site iotaweb.org which let you check keyword value too. Forex appear at average $1.80 for overall forex keyword . Google Adsense Competitive Filter You try to enter your site using Mozilla FireFox and right click then click properties on those image ads (if u are using) , you can get the URL of the target ads then filter it away. I always face many 1 cent value ads and i filter like 100+ to make my ads value raise to around 10-25 cents. from 1 cent This just my tips to improve my earnings, I dont really rely on google alone , i use cpm network too as my click thru rate is pretty low.