I just stumbled upon this new analytics site: http://www.quantcast.com/digitalpoint.com It gives you some pretty good insight on your sites audience... which you would think, makes all the difference in the world when it comes to targeting. I'm trying anything to get out of that 0.1% CTR cellar I've been in for quite some time now. I'm going to run some tests based on this new info I've gathered. I'm sure I'm not alone in constantly trying to improve CTR with YPN category targeting. Hopefully this helps, it's just the results are often the same no matter what the category is... POOR. Right now, it's still only the better of 2 evils: 30x the clicks... or 40x the EPC. I'm hope to report some good findings as well as hearing from others. Until now I've never seen any easily obtainable statistics on the gender and ethnicity of my audience. Would you target differently if you knew you had twice as many females as males coming to your site? Or if you knew that 50% were African-American? we'll see what happens...
I think they are using Alexa database which is based on Alexa toolbar. I don't know about the numbers but the graphs look the same when you compare sites on both sites. In one example I compared yahoo.com google.com and aol.com on this site and alexa.com, and the graphs look the same.
At Quantcast we employ a convergent and holistic model of the Internet. What this means is that we combine panel data, survey data and directly measured traffic data to come up with a highly accurate model of the Internet. From this we can gauge the demos of individual sites. As we gather more data the model continues to grow in accuracy. If you have any other questions feel free to contact me
Well, quantcast monthy uniques for my site are within 2% difference from google analytics. I guess it's fair enough. also the audience composition, (mostly female) is quite right taking my memberlist as sample. I suppose they are also right about annual income of visitors, according to the conversion rate and products purchased. for sure it's not perfect, but it can give you a little more informations over your audience.