Increase your CTR% by knowing your audience??

Discussion in 'Publisher Network' started by Chili, Jan 19, 2007.

  1. #1
    I just stumbled upon this new analytics site:
    http://www.quantcast.com/digitalpoint.com

    It gives you some pretty good insight on your sites audience... which you would think, makes all the difference in the world when it comes to targeting.

    I'm trying anything to get out of that 0.1% CTR cellar I've been in for quite some time now. I'm going to run some tests based on this new info I've gathered. I'm sure I'm not alone in constantly trying to improve CTR with YPN category targeting. Hopefully this helps, it's just the results are often the same no matter what the category is... POOR. Right now, it's still only the better of 2 evils: 30x the clicks... or 40x the EPC.

    I'm hope to report some good findings as well as hearing from others. Until now I've never seen any easily obtainable statistics on the gender and ethnicity of my audience. Would you target differently if you knew you had twice as many females as males coming to your site? Or if you knew that 50% were African-American?

    we'll see what happens...
     
    Chili, Jan 19, 2007 IP
  2. karagold

    karagold Peon

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    #2
    interesting. i wonder how this really gets its data and to what extent accuracy can be applied.
     
    karagold, Jan 20, 2007 IP
  3. Red Thunder

    Red Thunder Peon

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    #3
    This is WAY off. I would NEVER depend on it.
     
    Red Thunder, Jan 20, 2007 IP
  4. PwrUps

    PwrUps Peon

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    #4
    How does this get information about our website visitors? I can't believe it would be accurate.
     
    PwrUps, Jan 20, 2007 IP
  5. andy11

    andy11 Peon

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    #5
    I think they are using Alexa database which is based on Alexa toolbar. I don't know about the numbers but the graphs look the same when you compare sites on both sites.

    In one example I compared yahoo.com google.com and aol.com on this site and alexa.com, and the graphs look the same.
     
    andy11, Jan 20, 2007 IP
  6. QuantcastChris

    QuantcastChris Peon

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    #6
    At Quantcast we employ a convergent and holistic model of the Internet. What this means is that we combine panel data, survey data and directly measured traffic data to come up with a highly accurate model of the Internet. From this we can gauge the demos of individual sites.

    As we gather more data the model continues to grow in accuracy.

    If you have any other questions feel free to contact me

     
    QuantcastChris, Oct 18, 2007 IP
  7. logylaps

    logylaps Active Member

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  8. guidyy

    guidyy Active Member

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    #8
    Well, quantcast monthy uniques for my site are within 2% difference from google analytics. I guess it's fair enough.
    also the audience composition, (mostly female) is quite right taking my memberlist as sample.
    I suppose they are also right about annual income of visitors, according to the conversion rate and products purchased.
    for sure it's not perfect, but it can give you a little more informations over your audience.
     
    guidyy, Oct 19, 2007 IP
  9. Slippy

    Slippy Guest

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    #9
    how does it get its data?
     
    Slippy, Oct 19, 2007 IP
  10. guidyy

    guidyy Active Member

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    #10
    Read above........
     
    guidyy, Oct 19, 2007 IP
  11. mirturk

    mirturk Active Member

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    #11
    site includes nice features. thnx.
     
    mirturk, Oct 19, 2007 IP