Increase Sales Identify Click Fraud First of all I think it is important to point out that I am a webmaster for a mortgage lender and I am in no way involved with the peddling of anything internet related. I give you my experience of dealing with PPC advertising over a 9 year period of time. The most important tool that I have is called "Live Person", offered but of course by www.liveperson.com. I am sure you have all seen the live chat windows on websites, it can turn shoppers into buyers. It let's your web traffic talk to you in real time and let's you pop up messages to your web traffic at will. I have been using Live Help for about 4 years and I am the only lender in my field using this service and I have to say it allows me to capture customers that had no intention of applying at the time of their visit. The minimum cost is $99 monthly and yes that is a little spendy, you can try it for 30 days free. Here is the most important aspect of Live Person. Identifying Click fraud, in real time you can see, the keyword used to find your site, pay per click or natural listing, the search engine used, how many visits from that particular machine to your site, the pages they have visited, you will see bots clicking for cash and Yahoo spidering your site, and finally most importantly it will identify who they are. Sounds great right, until you see your competitor in your site and see that they have clicked on you every day for a month on a $3 dollar keyword. This is what most people have always wanted, but I have to tell you I lost sleep because of this program. I hear these so called SEO's telling advertisers that click fraud is a mere 20%, oh no, if you are paying 50 cents plus a click it is much greater than that. I have seen first hand, click fraud as high as 95%. This was on a small PPC called FindWhat, the only traffic I received was from paid surfers or automated bid clicking software. I know many of you will dispute this, but again Live Help allows you to see this in real time. Here are some neat features of Live Person, a visitor comes into your site, you see that this person has been to your site via Overture, 21 times and they have never left your index page. I simply pop a message on their computer that let's them know that I know who they are and that they are a competitor or a paid surfer. Some will openly talk to you, not my competitors of course. Simply having the ability to pop a window up on their screen has greatly cut back on click fraud, clickers hate this. Another great feature is Co-Browse and Page Push. Co-Browse allows to control your site on the clickers computer, change pages or send your self email from their computer, clickers hate this feature. But I saved they best for last, Page Push, this allows you to pop ANY Page open on their screen and you can open an unlimited amount. I have a list of about 20 nasty sites, you know, one window pops open and then another and another. When I identify a clicker, I bomb their computer with these sites. Normally it is their last visit to my site. I would advise any PPC user to at least try Live Help, you may be shocked at what you see. Jack
I think liveperson is way too expensive and that you receive almost alle the same features for programs costing a lot less. Furthermore I don't think it helps a lot to write that you know who they are. You just maybe scare serious customers away.