I’ve got an Insurance website. Optimization is going on for past few months. Initially my site use to rank high for certain competitive keywords, but suddenly in the month of December, my site has dropped SERP’s beyond 100 for those keywords. Therefore, please provide the reasons for this sudden drop in SERP. It would be great, if you could share your experiences in this regard. Thanks in advance for your contribution.
Did you change any of your site content? or any on page stuffs? If not, the links you get could be one of the reason Quality is better than quantity, stop getting crap links, focus to the quality of links, when we say quality, it means links that are related to your niche and from high pr sites.