Increase Google's Adsense relevance in IPB ( Invision Power Board ) Forums

Dear webmasters,

i have today a valuable way to Increase Google's Adsense relevance in IPB.

Google's Adsense does a pretty decent job of delivering relevant results, but too often the advertising is not at all related to the topic, or even the forum being viewed. I was able to increase my click through rate by using the targeting feature, and focusing the Adsense bots on the content. You should see an increase in the click through rate, and the ecpm through higher smart pricing. Let me know you're results if you give it a try!

In the ACP, make the following edits on the default skin your bots use. If you have Google ad section targeting already in your skin (i.e. Header & Footer Wrapper <% BOARD %>) you should remove it first.



ACP -> Look & Feel (tab) -> Skin Manager -> Edit template HTML...

Find:

{$post['post']}
                {$post['edit_by']}

Code (markup):

Replace with:

<!-- google_ad_section_start -->
                {$post['post']}
<!-- google_ad_section_end -->
                {$post['edit_by']}

Code (markup):

Topic View, topic_page_top
Find:

<td width='99%' style='word-wrap:break-word;'><div><{CAT_IMG}> <b>{$data['TOPIC']['title']}</b>{$data['TOPIC']['description']}</div></td>

Code (markup):

Replace with:

<td width='99%' style='word-wrap:break-word;'><div><{CAT_IMG}> <b><!-- google_ad_section_start -->{$data['TOPIC']['title']}</b>{$data['TOPIC']['description']}<!-- google_ad_section_end --></div></td>

Code (markup):

Optional, to increase the relevance for the forum index view (one level below the board index), edit the following...
Forum Index, PageTop
Find:

<td width='99%'><div><{CAT_IMG}> {$data['name']}</div></td>

Code (markup):

Replace with:

<td width='99%'><div><{CAT_IMG}> <!-- google_ad_section_start -->{$data['name']}<!-- google_ad_section_end --></div></td>

Code (markup):

Forum Index, render_forum_row
Find:

<div>
            {$data['go_new_post']}{$data['prefix']} {$data['attach_img']}<span id='tid-span-{$data['tid']}'><a id="tid-link-{$data['tid']}" href="{$this->ipsclass->base_url}showtopic={$data['tid']}" title="{$this->ipsclass->lang['topic_started_on']} {$data['start_date']}">{$data['title']}</a></span> {$data['PAGES']}
            <div class="desc"><span onclick='return span_desc_to_input("{$data['tid']}");' id='tid-desc-{$data['tid']}'>{$data['description']}</span></div></div>

Code (markup):

Replace with:

<!-- google_ad_section_start --> <div>
            {$data['go_new_post']}{$data['prefix']} {$data['attach_img']}<span id='tid-span-{$data['tid']}'><a id="tid-link-{$data['tid']}" href="{$this->ipsclass->base_url}showtopic={$data['tid']}" title="{$this->ipsclass->lang['topic_started_on']} {$data['start_date']}"> {$data['title']}</a></span> {$data['PAGES']}
            <div class="desc"><span onclick='return span_desc_to_input("{$data['tid']}");' id='tid-desc-{$data['tid']}'>{$data
['description']} </span></div></div><!-- google_ad_section_end -->

Code (markup):

and enjoy !!!

 

Heres a guide for vBulletin Adsense Targeting Tips

 

Thanks for other link FightRice

 

Nice Tips !! Useful !!
I shall implement and see...

 

Yeah.. Thats exactly what I was doing before moving to vBulletin.

 

Thanks mate, I use vBulletin + IPB, there are plenty of vBulletin tips that I have seen before for Adsense, but none on IPB!

Thanks a lot again for the Tutorial !

 

Have you migrated your forum from IPB to vBulletin ?
Did you do the migration on your own ?

 

I have been using this for a while now on my vBulletin forum, haven’t yet noticed any noticeable change in CTR or CPC.

 

Thank you very much for that! Very useful, indeed!

 

Thanks mate for sharing..very helpful

 

Did you see an increase in eCPM?

 

Thanks for your work.

 

Nothing major, though I think the ad targeting did improve slightly.