All that we can do to improve eCPM is: 1) remove ads from pages with very low eCPM (not necessarily CTR though) 2) limit the number of adblocks per page 3) make the content on the pages as easy to target as possible with all the usual “spider food†SEO stuff, page titles, page names, descriptive original content,etc.. 4) use the URL filter judiciously to block obvious MFA sites 5) blend the ads in as naturally as possible 6) try a 336×250, above the fold, centered in the content, or a leaderboard