Hello Guys, How can I increase my converstion?? I have some campaign with poor conversion. Please suggest me some steps to increase my conversion. sorry for the newbie question. I'm new with adword. Thx
Hi sherone, check this out: "How can I improve my ROI?" http://adwords.google.com/support/bin/answer.py?answer=27521 Good Luck
First of all, you need to make sure the product you're selling does indeed convert. Some product just don't convert no matter how good your landing page or salesletter are. Once you know it does convert, then you can work on improving your adwords campaign. Improving your CTR, landing page and Quality Score are some ways to reduce your clickcost and increase your ROI. The key is to keep testing, test different ads to see which converts better, test different landing page, test your headline...etc.
If you would like to improve your conversion rate while your CTR might suffer then include the product and price within the ad description.
Some Tips: * Make your ads relevant to the product/service you are selling * Make your landing page relevant to your ads * On landing page: Use a benefits-laden headline, a strong call to action, maybe several sub-headlines, a hero-shot (image) if appropriate and useful for your niche, clearly explain to the prospect what's in it for him/her (WIIFM), don't ask too much information if you are collecting leads, clean & professional design... Hope that helps