I have a site that has consistently earned an average of $0.32 per click for about 6 months. I am still seeing the same advertisers/ ads on the site, but for the month of May the epc has fallen to an average $0.08. The niche is travel. The traffic is 90%+ organic. The national origins of the traffic is 70% U.S., as it always has been. No changes in content. It's a very static site. To fall from $0.32 per click for over 6 months to just $0.08 is pretty drastic. It's starting to make me sick. Anyone seeing similar patterns? Is there anything I can do to reverse this? Do I need to stuff some high paying kw's or something? I don't get it at all. The affected site is not the one in my sig. I would be happy to share it, but the last time I did a DP jerk just used my list of sites for his own purposes.
more lower adsense earnings...the funny thing about this is that adwords is charging higher and higher CPC...this should make adsense earnings go up..no? google is really toying with us
I'm having problems in a few different sites/ niches, but this one I'm talking about here is really killing me. It's dropped enough that I either need to get the earnings back up or implement some alternatives. Yeah, in general, adwords does cost more now than ever before.
Just a few days back, I've noticed that my earning per click is very low down to $0.01. Sometimes I got 4 clicks but go no earning
Mine looks constant, not much variation of changes. Could your changes due to the Memorial Day Holidays?
I don't think so. The earnings per click fell for the entire month of May. I noticed the change right around May 1, and they have been very low since.
I believe that Google is cheating. They charge lot of money from advertisers and then giving less money to publishers. We have to do something against that.
I may be mistaken but don't the advertisers get to choose the actual amount they want to spend on the content network whereas the search network is a bidding process? I think this is the reason we see such a change is an advertiser may finally figure this out and drop the price per click on the content network. There ad may only show up every now and then as compared to an advertiser with deep pockets but none then less the ad will still show. Another point would be just how many ad links are you displaying on your site. IMO I think the more ads you show then the more chances of cheap clicks. I would guess that the first ad showed on any given site is the best paying ad for the ad block. Image ads may be even better because there is only 1 ad shown. Just as everything else with Google its a mystery but it is fun trying to figure it out.
It's called smart-priced. If your clickers aren't buying, your CPC drops. It's been happening for years.
I don't think I am smart priced. When you are smart priced, as far as I understand it, all clicks drop to a penny or two. I still get some 20 and 30 cent clicks on the site, but the average has dropped down to just 8 cents. Bear in mind that I am looking at 7 months worth of data. 6 months where the average was 32 cents, and 1 where it was just 8. Any other ideas guys? Any way I can turn this around? How about some high paying kw stuffing?? I'm ready to either fix this or dump adsense on the site.
Yes something is wrong. I noticed the change in May , having more visitors then month before and less earnings.
google is more greed. They split our income more and more as they want. I have a game site, in the first 2-3 months, the average click was about 0.3$ but now is only 0.02$ (or lower, 1cent), 2 cent per click. I don't know who pay for these ads or because google eat all money and give me 2 cent. Damn!T
my vacation travel site fell the same amount while traffic increased. Its pissing me off but there is noyhing i can do.
Did you have 6 months or more of good earnings per click before it fell? Is there really nothing that can be done?
I'd be happy with 8 cents per click on one of my sites that now is getting beteen 1-2 cents per click. It's been really ticking me off because the site gets over 100 clicks per day. The site has purely organic traffic and is organized into categories, some of which certainly would not yield click rates that low. The site is only making between $2-$5 per day for the appx 100 clicks but if it were even averaging $8-$20 per day that would be a significant amount of revenue. The Adsense is well placed but you know something's wrong when I'm making more from a WidgetBucks banner at the bottom of the page that gets half the clicks :-( ...and as someone said earlier on the thread, Adwords prices have been higher than normal :-( :-( :-(
I am on travel niches too. Traffic origin different from yours tho'. Having a constant 0.1x for the past 1 yr.
yeah i think that the advertiser charged more money but google pay to publishers less they need to pay 70 % as they said