Hi, New to this forum.....I sell an adult BDSM product online...I am working on boosting my SE rankings, in this case via quality inbound links. My understanding is that relevant, one-way inbound links are best with a page rank of 4 or higher on google. Also are back links the same as inbound links? Most of the sites that are relevant to link to want recip links. Is it worth it to go after these links, even if I provide a recip, or is it better to just keep digging for the one way links? Some of these sites also do not offer text links...jsut banners with no text....is this of any use, versus keyword laden text links? Can the banner itself be coded with keywrod text in some way the SE's would pic up? Is there a way to find inbound links with PR 4 or better, relevant to my site. I appreciate any input...thanks. regards, Galen http://tetruss.com