If we set up an ad group with say 2000 keywords, do we mind if Google renders 500 of them inactive? Should we we aim for 100% activation? What if the only way to activate the keywords is to raise the bid price sky high?
Here is Google's Answer https://adwords.google.com/support/bin/answer.py?answer=6144&query=inactive+keywords&topic=&type=f
As I knew Google has Quality Score that's keyword, ad text, landing page revelant and ad group name must be revelant. Ohh goddd.
1st off - that is way too many keywords and secondly I would delete all of the inactive keywords unless you are sure you can achieve a high ROI and pay what Google wants Best regards Ron
I just took the Google AdWords Professional Exam and passed with flying colors, not that I am bragging, but I do want to make this point which I learned in one of the tutorials leading up to the exam. Also, I have been using AdWords for different clients for two years. I thought this was a pretty interesting fact. Inactive Keywords in the same adgroup DO have an affect on where your ads are shown on the content network. So, if the minimum bid price is too high, your ads will still be shown around content that is focused on those keywords in the adgroup if at least one of your keywords is active in that adgroup. So you shouldn't care as far as the the content network is concerned. I can not say the same for search though. So you should definitely be wary of how you group your keywords. I actually separate my content network campaigns from my search campaigns and turn the other off. Each are campaign is identical, except that one shows to the content network and the other to Google + Search network. You should try upping the quality of the ads associated with the key terms by including your two word parent terms for which you should have made your adgroup around in the title and in one line of the copy (even one in the / after the .com on the display URL). This should lower your minimum required bid). Also starting the inactive keywords fresh in a new adgroup will require Google to give them another chance (even though the historical CTR of the keywords in general is out of your control, but that is just one part of quality score).