Hi all, I have read some articles sometime before, showing that in some countries, Yahoo is more familar than Google in SE marketing... Maybe in Japan, korea, or Hongkong? Does someone know someting about this?
As you say, Yahoo is more familiar than Google in Japan. You can see a recent survey here... I also see surveys showing that Yahoo is stronger in Korea, Hong Kong and Taiwan. Google is having a hard time increasing its market share in East Asian countries. Especially China Baidu and Korea Naver are dominant, it would be difficult for Google or Yahoo to beat them. I like their search engines.
If you do compare yahoo and google search, as i know that China, Taiwan and Japan do have more yahoo user then google user.