In Praise of Marketing

Many dismiss marketing as manipulative, deceptive, and intrusive. Marketing, they argue, focuses too much of our attention on material consumption. More recently, Benjamin Barber, in his 2007 book Consumed, claims that marketing is "sucking up the air from every other domain to sustain the sector devoted to consumption." He is correct. Coca-Cola, Nike, and Starbucks command more loyalty among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third place" in our lives, after home and work.
Marketing is an American success story. No country on earth is better at marketing than the United States. The latest Interbrand listing of the most valuable global brands reveals seven American brands in the top ten and sixty in the top hundred, more than twice the expected numbers based on the United States' command of 28 percent of the world economy.

 

well if you look at the sheer dominance that America has over the rest if the world it is no wonder.

I like marketing I thin it is great but for products and services that we need and are beneficial for the world around if it is good and does good for more than just the manufacturer or the retailer then good one ya

Keep marketing the good stuff!!!

 

You seem to be ignoring the fact that marketing can be used for things other than junk goods. Consider that marketing is used to push a platform, belief, or event. Marketing is everywhere and shouldn't be marked as a pig capitalist, marketing is important to everyone. The real winners are those that know it's power and can reproduce what the big guys you mentioned did.