OK, so I'm just starting out in the SEO industry, and I've gotten a wide range of responses to the old-age question: Which is more valuable to SEO: Off-page strategy or In-page strategy? I believe that traditionalists will say that both techniques are important, but in-page strategies are the dominating force. However, after conducting my own research and speaking with other experts in the SEO industry I have learned that SEO can be done WITHOUT any in-page strategies. I know this sounds crazy, but it's true. Consider this: -Many major corporations won't even allow SEO companies access to their website, so the only viable solution is off-page strategies like blogging, article syndication, directory submissions, and social bookmarking (to name a few). -Search the word "miserable failure" on Google. IT gives you hundreds of links to George Bush's biography, or to newspapers covering the viral story. This just goes to show the growing power of off-strategies (George Bush/the US government obviously did not use any in-page strategies) -type in the word "click here" on google. Adobe Reader is the first site that formulates. Why? Because of the massive number of backlinks to their site with "click here" as the anchor text/keyword. NO WHERE ON THEIR SITE DOES THE WORD "click here" EVEN EXIST! Once again goes to show the growing importance of off-page strategy, has grown immensely in past few years and now can be used as the ONLY strategy for SEO. I believe a mix of both strategies is important do drive quality traffic to your site, but I think the time has come to realize that off-page strategies are MORE important than in-page strategies. The examples above seem to prove my point (especially the third point about Adobe- used only off-page strategy for "click here"). However, I'm no where near as experienced as many of DP's members so I'm really looking forwards to hearing other people's comments and input into this thread. Thanks for reading and please put some insight into your comments!