Improving Adwords CTR Multifold: 0.5% to 21%

Discussion in 'Google AdWords' started by CBFreak, Feb 9, 2007.

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  1. #1
    I am just trying the following method for improving CTR for poor performing keywords across adwords a/c.

    I basically target ads towards US demographics, but had an entry barrier due to high minimum bids. Hence changed the targeting to Other countires such as Australia, UK, etc. (excluding USA). I saw a dramatic increase in CTR from 0.5% to 21%.

    Now advice, if I change the targeting back to USA, will the CTR's for keywords still hold?
     
    CBFreak, Feb 9, 2007 IP
  2. Anita

    Anita Peon

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    #2
    If your sites are being visited by Australians, I'd suspect Australian targeted ads would work best ... what is the make-up of your visitors? If they are all non-U.S. based, targeting ads towards Americans will have poor results.
     
    Anita, Feb 9, 2007 IP
  3. CBFreak

    CBFreak Peon

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    #3
    Product is basically for everyone, but sells more in the USA. The idea is to improve the CTR by targeting to non-US demographics (to overcome the high minimum bid barrier), and eventually change the targeting to USA to generate better conversions
     
    CBFreak, Feb 9, 2007 IP
  4. Pat Gael

    Pat Gael Banned

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    #4
    Pat Gael, Feb 9, 2007 IP