If you have a PPC landing page, does it help to be linked from the main site or to be a floating page (not linked anywhere from the many domain)? If a floating landing page is linked from the main site will it improve the quality score? Thanks.
I am unsure what you mean when you say "floating site" - do you mean just a one page site with nothing else on it but your landing page? If so.. prepare to be slapped. You need to link your landing pages to a good quality content site these days to show Google that your site is worthy of being on it's advertising network. I usually find that links to homepage, privacy policy, contact us and a few other related pages on the site helps wonders. Cheers Stewart
Floating = orphaned/isolated. Pages like this can perfrom fine. Simply linking pages to other pages is a not a formula for improving ones QS.
Yes it is... although it may not be THE formula it certainly is PART of the overall formula... Agree? Cheers Stewart
No it isn't .... hence why it is advisable to link to other pages on your site that are of good quality. - that is a sign of "improved quality" Plus, it is all there in black and white in the "Landing Page and Quality Score Guidelines" in the Adwords help center itself. It is basic common sense really. 1. Some spam guy has a one page site no other links or pages. He sends traffic to his one page site. Nothing of value here, Google thinks. 2. Another guy has a great site full of content. He sends traffic to a landing page that is relevant to the keywords he is bidding on in his adgroup. That page is also part of a site with lots of other great relevant content that the GoogleBot can find easily since they are interlinked on the landing pages. Who will Google like more? Who will be deemed the most relevant? Who will get the better QS? Exactly. Cheers Stewart
More content and/or links to external pages in and of themselves are not cookie cutter elements you can take to increase QS....plus, everything is relative. Example; Guy A bids on [free sports magazine]. $1.00 Max CPC. Guy A's landing page is a single page form where you enter your info and sign up to get a free sports magazine. Guy B bids on [free sports magazine]. $1.00 Max CPC. Guy B's landing page is a page that talks all about free sports magazines and has some links to other places in the site where you can sign up for a free sports magazine. Guy A & B both give you what you're looking for...and some would argue that Guy A actually provides a better user experience. Guy B assumes you want a lot of info about free sports magazines, Guy A assumes you know what you want (based on your query) and gives you the fastest path to get it. Summary - content + links does not equal relevance.
I never said it did. Content + Quality And Relevant Links = Increased Relevance. I dont think there is really any argument that to be honest as it makes 100% common sense. Cheers Stewart
My response was to your comment: "You need to link your landing pages to a good quality content site" I disagree and was simply providing an example of why that's not always true. You don't need to you link your landing pages to anything.
We will have to agree to disagree then. If you want to build a long term, stable business then choose which ever option seems more practical to your situation. Cheers Stewart
If anyone were to ask me, i would go for making an isolated landing page for my ppc ads. And have the header and only footer of my domain to be there. this would include the banner/logo at the header which could be linked to the main site, and the footer which may contain links to the terms and conditions, disclaimer, privacy policy etc. And only run a form or the action script besides a little fresh content in my landing page. Any comments?
I would advise against using an isolated landing page. To increase the page relevance, I would recommend having relevant links. Find quality content sites that are as relevant as you can get to your keywords. As Stewart said earlier: Content + Quality And Relevant Links = Increased Relevance. Cheers, Jeff