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Improved top ad placement formula now in effect

Discussion in 'Google AdWords' started by GuyFromChicago, Aug 23, 2007.

  1. #1
    According the AdWords blog, the new formula for determining top placement is live.
    SEMrush
    Snippet:

    Share your thoughts, observations and comments here.
     
    GuyFromChicago, Aug 23, 2007 IP
    SEMrush
  2. Nacus

    Nacus Peon

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    #2
    I have noticed two things. First, there are far fewer of the top ads in search results for the keywords I use in my campaign. In some cases, there are no top ads in the results, which is very unusual. The second thing I notice is that the first page of results is totally different than what I am used to seeing. Usually, the first page contains the usual suspects, but not so much today. I do not know if this second point is related to the top ad issue, but there it is.
     
    Nacus, Aug 23, 2007 IP
  3. mathewsassn

    mathewsassn Active Member

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    #3
    Thank u for your sharing
     
    mathewsassn, Aug 23, 2007 IP
  4. CustardMite

    CustardMite Peon

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    #4
    Great. Just what I need the day before a Bank Holiday weekend, is that.

    Assuming that nothing's showing up in today's reporting, it'll be next Tuesday before I see the impact...

    Do Google ever change things just before a National Holiday in America?
     
    CustardMite, Aug 24, 2007 IP
  5. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #5
    Yea, but they're getting better at not doing it. I think it was a year or two ago when they rolled out some major changes right before the holiday season here in the states.
     
    GuyFromChicago, Aug 24, 2007 IP
  6. CustardMite

    CustardMite Peon

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    #6
    Wouldn't be so bad, but I'm moving house at the moment, and I don't have internet access at home.

    Oh well, what's the worst that can happen?
     
    CustardMite, Aug 24, 2007 IP
  7. catchafire

    catchafire Guest

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    #7
    I'll have to agree with Nacus, I just scanned the results for 3 niches I pay close attention to - not one ad on the left top.

    Personally, for one of my client campaigns, I've seen a drop in average position of 1 full slot over the last 7 days. Although I can't scientifically attribute that to this algo change. I posted a few screenshots at my blog.

    Anyone else seeing anything?
     
    catchafire, Aug 24, 2007 IP
  8. CustardMite

    CustardMite Peon

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    #8
    Just noticed that for one of my campaigns, where the advert appears at the top (and always has), the cost per click just doubled.

    Not totally pleased about that...
     
    CustardMite, Aug 28, 2007 IP
  9. rustybrick

    rustybrick User ID 3

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    #9
    Jeremy,

    You notice any increases in costs for your top ad spots?
     
    rustybrick, Aug 28, 2007 IP
  10. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #10
    I'm seeing some minor changes but nothing earth shattering so far.
    Here's a few examples;

    term 1
    mtd prior to update - ave pos 2.3, ave cpc $1.43
    post update - ave pos 2.1, ave cpc $1.66
    max cpc was/is $4.

    term 2
    mtd prior to update - ave pos 1.4 , ave cpc $7.50
    post update - ave pos 1.3, ave cpc $7.26
    max cpc was/is $8.

    I want to watch it for a few more weeks and gather some more data to see what the "overall" effect is.
     
    GuyFromChicago, Aug 28, 2007 IP
  11. rustybrick

    rustybrick User ID 3

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    #11
    Ok, thank you.
     
    rustybrick, Aug 29, 2007 IP