If your site is getting good traffic but conversion rate is very slow, content might be one of the reasons for it. If you don't think your site is providing good stuff or you yourself suspect the quality of your site, your site's content may get effected. Even your visitors won't believe in it. The content should reflect a true nature. In order to convert prospective buyers into actual buyers, each of your site's pages must clearly state:: 1. What stuff you are offering 2. How are visitors going to be benefitted from it 3. What action should they take to apply for it If anyone want to add something else then please share your opinion also
The best way to gauge the efficacy of your website with respect to the conversion ratio is by doing a 'conversion funnel' analysis. It will help you establish the point at which the conversion flow breaks and thus help you eradicate the issue.
Sorry for the rookie question but what does the 'conversion funnel' analysis entail? Please elaborate.