Hi all, Am correct in saying that a keyword typed in Google will only trigger an ad if the keyword has at least one impression? My Campaign consisits of about 35 keywords for now and a daily budget of $20 per day, all my words are showing as active but only 4 out of the 35 have impressions. Does this mean I should increase my daily budget?
check if any of the keywords are inactive. If the max cost-per-click (cpc) is too low on one, it won't show.
All my keywords are active and I cannot adjust my max cpc because I have the budget optimizer enabled. The budget optimizer doesn't allow you to adjust your max cpc, it does it automatically for you. Should I disable it and do things manually.....I like the budget optimizer because it saves me alot of time.