Impressions slumped although CTR is high :( Help

Discussion in 'Yahoo Search Marketing' started by cherry_yuya, Nov 16, 2007.

  1. #1
    Hi

    At first I was generating a good amount of impression with YSM, my CTR was ranging around 7% - 15% for the first few days. But suddenly my impressions count has slumped, although my CTR and my bid doesn't change. In fact for most keywords, my ads positions are in 1 - 3. My quality index also stays in the 3rd bar although I have good CTR.

    Any tips on how to jack the impression back up? I don't see any point in raising my bids since my position is already good and I am paying way less than my max CPC.
     
    cherry_yuya, Nov 16, 2007 IP
  2. cc23dp

    cc23dp Peon

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    #2
    I am interesting an hearing any suggestion, because this happened to me recently.
     
    cc23dp, Nov 18, 2007 IP
  3. cherry_yuya

    cherry_yuya Active Member

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    #3
    Update: I changed one of my ads and my ads now have 4/5 QI.
    Impressions tanked heavier than before two days after I change my ads. My position increases to number 1. Let's see how it goes on this week and I'll ask the support about this.
     
    cherry_yuya, Nov 19, 2007 IP
  4. prosumer86

    prosumer86 Peon

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    #4
    My impressions haven't had a significant drop. Clicks are fluctuating slightly, but still around mid-hundreds per day.

    Probably its related to your niche? Off-season?

    Or maybe try to see if any particular keyword has gotten disabled. You can't really tell from a glance - have to dig into each ad to really see if its been disapproved.
     
    prosumer86, Nov 20, 2007 IP
  5. resuccess

    resuccess Peon

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    #5
    ok so i just started my yahoo account. i droped $300 bucks in and i have no idea what you are talking about with the CTR? please explain.
     
    resuccess, Nov 21, 2007 IP