Impressions, not clicks.

Discussion in 'Reporting & Stats' started by exaro, Aug 19, 2005.

  1. #1
    For anyone who is just starting with adsense and thinks that the key to making money is getting lots and lots of clicks, than stop what you are doing.

    I started like that but then realized quickly that something was not working out. Now what I'm doing is working for impressions not clicks.

    I've been setting goals for average page impression for every few days and it's working out great. I'm up to about 600-700 average imps a day and rising.

    See if you have 20 visitors a day it's not likely you're gonna have more than 2 or 3 clicks per day, on average. But if you have 2000, 20000 or even 200000 visitors per day, you wont need to put as much effort in working for clicks.

    So bottom line is go for impressions. The clicks will follow if you play your cards right.
     
    exaro, Aug 19, 2005 IP
  2. younghistorians

    younghistorians Well-Known Member

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    #2
    Yeah, possibly. It all depends on the genre of the site too.
     
    younghistorians, Aug 19, 2005 IP
  3. kandeman

    kandeman Peon

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    #3
    I also realised that , but the question is , how to get those impressions :)
     
    kandeman, Aug 19, 2005 IP
  4. fryman

    fryman Kiss my rep

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    #4
    Well, what you are really saying is that people should work on increasing their traffic and the clicks will follow, which sounds quite logical.
     
    fryman, Aug 19, 2005 IP
  5. shirsc2

    shirsc2 Peon

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    #5
    exactly, my ctr is pretty good but i don't get enough traffic yet. Once i do, i can see big rewards in my future!
     
    shirsc2, Aug 19, 2005 IP
  6. programmer

    programmer Guest

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    #6
    yes man i agree with. as much as impressions you have as much your adsense will go
     
    programmer, Aug 19, 2005 IP
  7. Mia

    Mia R.I.P. STEVE JOBS

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    #7
    That is pretty much it :) Traffic + Content = Revenue
     
    Mia, Aug 19, 2005 IP
  8. toocoolforschool

    toocoolforschool Peon

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    #8
    That's the one thing Adsense noobs don't quie grasp. They have 100 impressions a day and whine that they're not making enough, so maybe they should change the layout, move it, ad more, etc etc. It never occurs to them to think, "Hmm, maybe I should work on BUILDING TRAFFIC first?" Almost all noob questions about Adsense can be traced to them not bothering with building traffic, but wanting to immediately start making $1000s/day on Adsense.

    Once again, I think this is because of the Gold Rush mentality with Adsense.
     
    toocoolforschool, Aug 19, 2005 IP
  9. Mia

    Mia R.I.P. STEVE JOBS

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    #9
    Yep, there's no such thing as easy money! I've had friends ask me for help doing what I do, and now my wife. They all seem to think that there is some site on the internet that I just watch tick up cash all day. Meanwhile I am up till 3AM every night doing this crap. Miss a day, and you could lose a lot. You really have to work hard at it, and the work never stops. Stop working, cash stops flowing.
     
    Mia, Aug 19, 2005 IP
  10. mdev05

    mdev05 Active Member

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    #10
    Man... I am doing the same. My dream is to hit 10000 content rich pages within 60days
     
    mdev05, Aug 19, 2005 IP
  11. revenow

    revenow Peon

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    #11
    It's all about traffic. The more people that click, the more money you make.

    More traffic is achieved through more content. More content = more search engine gateways to your site = more traffic = more page impressions = more clicks = more money.
     
    revenow, Aug 19, 2005 IP
  12. dzcap

    dzcap Well-Known Member

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    #12
    One of my sites has a terrible CTR, I changed the entire design and moved the ads above the fold and it got even worse. 10 hours wasted, reverting back to old design. Another lesson learned!!
     
    dzcap, Aug 19, 2005 IP
  13. guru-seo

    guru-seo Peon

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    #13
    Building traffic is key. You think Google a multi billion dollar company is dumb enough not to think of all the scenarios to comver their butt? Think again. Traffic is very important. Targeted, quality traffic even more important.
     
    guru-seo, Aug 19, 2005 IP
  14. bloggerman

    bloggerman Well-Known Member

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    #14
    yup........!

    the question is ......HOW.........??????
     
    bloggerman, Aug 25, 2005 IP
  15. Jafar Calley

    Jafar Calley Peon

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    #15
    I've increased my traffic by 25% over the last few days by spending time submitting to search engines and posting like crazy to Usenet and forums about the place. Just get out there and be seen. If you have a particular knack, for example Linux knowledge, get active in Linux help forums and have your link in your sig. Once people see you as cool and helpful, they will come and visit your site and hopefully see an adsense ad that tickles their fancy.
     
    Jafar Calley, Oct 16, 2005 IP
  16. kawebspy

    kawebspy Peon

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    #16
    you got it. but in order to earn more, you need to SEO your site and GAO (Google Adsense Optimization). both will give you more money
     
    kawebspy, Oct 16, 2005 IP
  17. izahan

    izahan Peon

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    #17
    Step 1: build a good site.

    Step 2: stick a tracker on it (AddFreeStas, StatCounter etc...)

    Step 3: get traffic. How? Forums, advertising, traffic programs (like blog explosion for example) amd whatever other way you can think of. Don't pay for traffic - it could give you a false impression of your site design.

    Step 4: analyse and see if the traffic is stopping or just whizzing by. Only traffic that stops and browses your site stand a chance to be converted. You only have a max of 30 seconds to sell your site.

    Step 5: work on your site again (content + layout) to: a) get more traffic & b) to get the traffic to browse your site. Repeat Step 4.

    Eventually you will get to a point where you get good traffic making decent impression on your site (how good a traffic/impression ratio is up to you - make a goal).

    Just remember to keep adding good content regularly and to freshen up the layout once in a while. Take a cue from McDonald's (all that I can think up right now :D) - loads of customers, loads of conversions but something new still pops into the menu and the stores are spruced up every so often.
     
    izahan, Oct 16, 2005 IP
  18. lingeriediva

    lingeriediva Peon

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    #18
    No question: traffic is the key and the better the quality of the traffic the more you'll make. Which is why search engines are so important. People coming to a site from a search are interested in getting information or seeing something they have searched for. They are much more likely to exit via an ad which offers them more information or more of the thing they were looking for.

    The other thing about more traffic is that it provides more information. If you have three hundred uniques a day where they go and what they click on is statistically pretty random. You can tweak your site all you want but you are not going to be getting good feedback because the variance will be so great. Get up to 3000 uniques a day and you will get pretty solid information about what is working and what's not. At least on the pages where the traffic actually goes. Again, many sites have a long tail of pages which are never visited by people, only search spiders. The vast bulk of their traffic and their income will come from their top ten pages.
     
    lingeriediva, Oct 16, 2005 IP
  19. jlawrence

    jlawrence Peon

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    #19
    Layout is all about maximizing your CTR. Traffic is what turns this CTR optimization into money. Content and Marketting are what drives this traffic.
     
    jlawrence, Oct 17, 2005 IP
  20. geomark

    geomark Peon

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    #20
    lineriediva, emphasis on *quality* traffic. I used Blog Explosion for a while - waste of time. Mostly mommy blogs and rant blogs in their membership and when their members surf onto any other kind of blog they surf right through and don't read, comment or click anything. Worthless. I wasted too much time with them and got worthless traffic.
     
    geomark, Oct 29, 2005 IP