Impressions gone down

Discussion in 'Yahoo Search Marketing' started by Ramya R, Jan 17, 2008.

0
  1. #1
    Hi,

    In my account the impressions seems to be droped when compared to previous week. But the clicks and CTR is ok. Can any one tell us what is the problem?
    Thanks
     
    Ramya R, Jan 17, 2008 IP
  2. Bohol

    Bohol Peon

    Messages:
    2,680
    Likes Received:
    75
    Best Answers:
    0
    Trophy Points:
    0
    #2
    Impressions drop when the traffic to your site gets slow.

    Impressions are not meaningful if these are not converted into clicks.
     
    Bohol, Jan 18, 2008 IP
  3. forelmashi

    forelmashi Peon

    Messages:
    188
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #3
    What options do you have when you find your impressions decreasing? How can you jumpstart it again? I think keywords are tied to the account and yahoo like remembers them or something?

    Help please !
     
    forelmashi, Jan 25, 2008 IP
  4. mroversized

    mroversized Peon

    Messages:
    233
    Likes Received:
    7
    Best Answers:
    0
    Trophy Points:
    0
    #4
    If you delete your campaign and remake a new one, your impressions should return back to normal, temporarily. I used to have to do this every few days for my campaigns... when my impressions dropped from 10k a day to 2k.
     
    mroversized, Jan 25, 2008 IP
  5. forelmashi

    forelmashi Peon

    Messages:
    188
    Likes Received:
    1
    Best Answers:
    0
    Trophy Points:
    0
    #5
    thanks mroversized, I really appreciate your response. I will try that. You say "used to".. can I ask why not anymore?
     
    forelmashi, Jan 25, 2008 IP