I have a website with adsense since 3 months. Since the beginning, my impressions are increasing normaly but my clicks are decreasing at the same rate. The first month showed 20-30 impressions/day with 10-15 clicks Now, 200-300 impressions/day and 2-3 clicks Any idea why?
with 200-300 visitors a day any statistics are unreliable, as one or two clicks will make a major difference in CTR for that day. First get your visitor-numbers up to at least a 1000 a day. Then see whether the problem is still there - then get back to us.
just concentrate on getting traffic and backlinks. when you will have an estabilished website try to improve adsense. as kh7 said, the CTR is not too important with 200-300 views/day
Perhaps your visitors are returning visitors, who are getting used to seeing the ads, and are less inclinded to click them.
Yes. Use that time to increase content on your site, finding out what would be useful to visitors to your site. Think about this from a business perspective. If CTR doubles now, would that make a reasonable difference to your pocketbook at the end of the month? Didn't think so. So don't focus on that yet. Focus on good quality content, some linkbait to get links going, social linksites like stumbleupon and delicio - that sort of thing.
Oh - and find out what the competition is doing. From that learn what basic topics you should cover on your site - and learn what basic or advanced topics AREN't being covered yet. Focus on those as well. Build a comprehensive site that is just plain good. Links will follow as well as return visitors. Be active in forums when your site is starting to look like something. Being active in forums (on your topic) will also give you ideas on where to expand to.
Its probably the problem of the quality of traiffic, the valuable visiotors may went away because u cant hold them, and the other visitors just came and leave with backspace. That's about it. I guess
OK guys, thanks for your help. A last question though. Are page impressions uniques visitors? Except maybe few visitors coming back the same day, so, can I say 100 impressions is around 90-95 unique visitors?
Page Impressions are not Unique visitors, its the Impression of ad made by a visitor, it may be one for all impressions , it may be unique everytime You could try Google Analytics to track your unique and regular(returning) visitors+page impressions, thats a better tool to check these stats.
No page impressions more thans unique visitor because some visitors visit 2 and more pages so you page impressions increase with this.
An impression will be logged everytime a visotr visits a page, so if one vists several pages you will have several impressions.